Current Advertising Rates

Ad Size Approximate Dimensions Rate
5 x 3  Ad 5.078" wide by 2.75" tall* $145.00
5x4 Ad 5.078" wide by 3.75" tall* $164.00
Quarter Page Ad 5.078" wide by 6.8" tall* $240.00
4x10 Ad 10.313" wide by 3.75" tall* $260.00
5x10 Ad 5.078" wide by 9.75" tall* $275.00

Half Page

Half Page Vertical

10.313" wide by 6.8" tall*

5.078" wide by 13.809" tall

$390.00

$390.00

10x10 10.313" wide by 9.75" tall* $545.00
Full Page 10.313" wide by 13.809" tall* $775.00
 Rates & *Sizes are subject to change at any time. *Starting with the March/April 2023 issue,our   paper will be 15" tall, making ad sizes slightly smaller. This is due to printer change and is not in our control.
Composite Ads. ~ Don't confuse with Shop Hop Ads
Composite ads are single ads for more than one business. This is permissible under the following guidelines:
The businesses are in the same city or area
  1. The businesses are owned by the same persons but are located on more than one site.
Maximum number of businesses per ad          •               Minimum ad size
                 2  ----------------------------------------------------------  Qtr Page or 3.75x10.313
      4  ----------------------------------------------------------  Half Page
6  ----------------------------------------------------------  10.313x9.75
     8  ----------------------------------------------------------  Full Page
NOTE! The Maximum number of papers for a composite ad is 300.Extra work required to produce composite ads may result in extra charges for these ads.
Composite ads DO NOT quality for the Seventh ad 1/2 price incentive.
Composite ad MUST be organized by the participants in the ad, with one main contact person responsible for all ads. In addition, ALL material AND CHECKS MUST be mailed in one packet! NO EXCEPTIONS! Ads may be emailed separately, but no work will be done on ads until payment is received for all.
 
Shop Hop–Multi-Store–Multi-Location Event Ads
These ads are listings of several stores in one ad. Listing contains Store Name, City and Telephone Number Only. Businesses with Past Due Accounts are NOT allowed in these ads.
Maximum number of businesses per ad for ad size: 1–4 = Qtr Pg. 5–10 = Half Pg. 11–16 = 10x10. 17-20 = Full Page.
Call for complete details. Papers are not generally included with these ads.


2024 & 2025 Deadline Dates

         Issues                                        Deadlines

 January/February 2024

November 18, 2023 **EARLY!!

March/April 2024 January 20, 2024
May/June 2024 March 23, 2024
July/August 2024 May 25, 2024
September/October 2024 July 20, 2024

November/December 2024

2025

January/February 2025

September 21, 2024

 

November 23, 2024 **EARLY!!!

March/April 2025 January 18, 2025
May/June 2025 March 22, 2025
July/August 2025 May 24, 2025
September/October 2025 July 19, 2025

November/December 2025

January/February 2026

September 20, 2025

November 23, 2025


Advertising Specifications

Electronic files can be provided in one of the following file types:
  1. JPG (saved with the highest quality compression setting. If your software doesn't allow you to adjust the compression quality, it's most likely too low.)
  2. PDF (saved using compression settings of 200-300dpi for bitmap images and 600dpi for lineart and text)
  3. TIF

We can open most any file type such as .doc, .docx and .pub, although things have been known to "shift". We work on Mac's so our preferred file is PDF. But we will try to open whatever you send us. Please make sure to embed fonts as we might not have the same as you. If fonts aren't embedded, we generally use Century Old Style as we feel it is a good, all around font. We also don't use any type size less than 10pt.

Filenames need the proper three letter extension at the end of the name: For example: if your file is named "Ad" and is saved as a PDF file, your final file name should be "Ad.pdf" (this example applies to .tif, .eps, .jpg, .bmp, etc...) Files should be saved at 300dpi.
If you have any questions or concerns regarding the compatibility of your file, please call us at 989-751-8860 or e-mail us.